{"title":"New Releases","description":"\u003cp\u003eBe the first to shop our newest releases featuring exclusive designs, firefighter-inspired apparel, San Antonio pride, sports-inspired gear, premium hats, and custom creations. Limited-run styles hit here first—once they’re gone, they may not return.\u003c\/p\u003e","products":[{"product_id":"safd-embroidered-floral-hoodie","title":"SAFD Floral Embroidered Sweatshirt","description":"\u003ch2 data-start=\"213\" data-end=\"283\"\u003e\u003cstrong data-start=\"216\" data-end=\"283\"\u003eSAFD Floral Embroidered Sweatshirt\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"285\" data-end=\"682\"\u003eShow your SAFD pride with a fresh, artistic twist. This \u003cstrong data-start=\"341\" data-end=\"375\"\u003eSAFD Floral Embroidered Hoodie\u003c\/strong\u003e blends San Antonio Fire heritage with a clean, modern floral design that stands out without saying a word. The SAFD letters are fully embroidered using a multi-color floral pattern—bright, bold, and full of character—while “San Antonio Fire Department” sits beneath in a smooth script for a refined finish.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"857\"\u003eBuilt on the \u003cstrong data-start=\"697\" data-end=\"731\"\u003eDistrict \u003c\/strong\u003ebrand,\u003cstrong data-start=\"697\" data-end=\"731\"\u003e \u003c\/strong\u003ethis hoodie delivers premium comfort and durability—perfect for cool shifts, station downtime, or everyday San Antonio wear.\u003c\/p\u003e\n\u003ch3 data-start=\"859\" data-end=\"875\"\u003e\u003cstrong data-start=\"863\" data-end=\"875\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"876\" data-end=\"1405\"\u003e\n\u003cli data-start=\"876\" data-end=\"982\"\u003e\n\u003cp data-start=\"878\" data-end=\"982\"\u003e\u003cstrong data-start=\"878\" data-end=\"913\"\u003ePremium midweight fleece\u003c\/strong\u003e\u003cbr data-start=\"913\" data-end=\"916\"\u003eSoft, warm, and long-lasting—ideal for year-round Texas weather.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"983\" data-end=\"1092\"\u003e\n\u003cp data-start=\"985\" data-end=\"1092\"\u003e\u003cstrong data-start=\"985\" data-end=\"1022\"\u003eFull multicolor floral embroidery\u003c\/strong\u003e\u003cbr data-start=\"1022\" data-end=\"1025\"\u003eHigh-detail stitching creates a unique, eye-catching SAFD design.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1093\" data-end=\"1192\"\u003e\n\u003cp data-start=\"1095\" data-end=\"1192\"\u003e\u003cstrong data-start=\"1095\" data-end=\"1152\"\u003eClean script “San Antonio Fire Department” embroidery\u003c\/strong\u003e\u003cbr data-start=\"1152\" data-end=\"1155\"\u003eProfessional, smooth, and timeless.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1193\" data-end=\"1287\"\u003e\n\u003cp data-start=\"1195\" data-end=\"1287\"\u003e\u003cstrong data-start=\"1195\" data-end=\"1209\"\u003eUnisex fit\u003c\/strong\u003e\u003cbr data-start=\"1209\" data-end=\"1212\"\u003eComfortable, true-to-size style for firefighters, family, and supporters.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1288\" data-end=\"1355\"\u003e\n\u003cp data-start=\"1290\" data-end=\"1355\"\u003e\u003cstrong data-start=\"1290\" data-end=\"1318\"\u003eRibbed cuffs \u0026amp; waistband\u003c\/strong\u003e\u003cbr data-start=\"1318\" data-end=\"1321\"\u003eKeeps its shape wash after wash.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1356\" data-end=\"1405\"\u003e\n\u003cp data-start=\"1358\" data-end=\"1405\"\u003e\u003cstrong data-start=\"1358\" data-end=\"1377\"\u003eKangaroo pocket\u003c\/strong\u003e\u003cbr data-start=\"1377\" data-end=\"1380\"\u003eClassic and functional.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1407\" data-end=\"1433\"\u003e\u003cstrong data-start=\"1411\" data-end=\"1433\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1434\" data-end=\"1755\"\u003eThis hoodie is more than apparel—it’s a statement piece. Perfect for SAFD firefighters, retirees, supporters, or anyone who wants something different from the standard department merch. The floral detailing adds personality and makes it stand out whether you're at the station, out at Fiesta, or relaxing on your day off.\u003c\/p\u003e\n\u003cp data-start=\"1757\" data-end=\"1843\"\u003eA great gift, a stylish station hoodie, and a tribute to San Antonio pride—all in one.\u003c\/p\u003e","brand":"Heat Print Design","offers":[{"title":"S \/ Navy \/ Crew","offer_id":43399606829134,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Navy \/ Hooded","offer_id":44451277832270,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Navy \/ Crew","offer_id":44451278717006,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Navy \/ Hooded","offer_id":44451278749774,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Navy \/ Crew","offer_id":44451278782542,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Navy \/ Hooded","offer_id":44451278815310,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Navy \/ Crew","offer_id":44451278848078,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Navy \/ Hooded","offer_id":44451278880846,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Navy \/ Crew","offer_id":44451278913614,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Navy \/ Hooded","offer_id":44451278946382,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/2867\/2590\/files\/hoodie_1.png?v=1790998262"},{"product_id":"america-250th-anniversary-t-shirt","title":"America 250th Anniversary T-Shirt","description":"\u003cp data-start=\"38\" data-end=\"438\" class=\"PDq2pG_selectionAnchorContainer\"\u003eCelebrate 250 years of American history with a timeless design honoring the nation's enduring spirit. Featuring a classic front chest graphic with the Liberty Bell and the inspiring message \u003cstrong data-start=\"228\" data-end=\"270\"\u003e\"One Nation. One History. One Future.\"\u003c\/strong\u003e, the back showcases a bold commemorative design with a soaring bald eagle, distressed American flag, Liberty Bell, and a striking \u003cstrong data-start=\"401\" data-end=\"408\"\u003e250\u003c\/strong\u003e emblem marking \u003cstrong data-start=\"424\" data-end=\"437\"\u003e1776–2026\u003c\/strong\u003e.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"440\" data-end=\"668\"\u003eDesigned with a vintage Americana aesthetic, this shirt is perfect for Independence Day celebrations, patriotic events, veterans, first responders, history enthusiasts, and anyone proud to celebrate America's Semiquincentennial.\u003c\/p\u003e\n\u003cp data-start=\"440\" data-end=\"668\"\u003eWhether you're attending a Fourth of July celebration, honoring America's 250th birthday, or simply showing your patriotic pride year-round, this commemorative tee is a meaningful addition to any wardrobe\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistrict Perfect Tri-Blend Tee\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(premium quality)\u003c\/li\u003e\n\u003cli\u003eUltra-soft fabric: cotton\/poly\/rayon blend\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable, and comfortable fit\u003c\/li\u003e\n\u003cli\u003eHigh-quality full-front graphic print\u003c\/li\u003e\n\u003cli\u003eVintage distressed design for a classic worn-in look\u003c\/li\u003e\n\u003cli\u003eUnisex fit (true to size)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heat Print Design","offers":[{"title":"S \/ Black","offer_id":43904890830926,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"S \/ White","offer_id":43904891519054,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Red","offer_id":43904891551822,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Gray","offer_id":43904891486286,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":43904890863694,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"M \/ White","offer_id":43904891617358,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Red","offer_id":43904891650126,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Gray","offer_id":43904891584590,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":43904890896462,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"L \/ White","offer_id":43904891715662,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Red","offer_id":43904891748430,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Gray","offer_id":43904891682894,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":43904890929230,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ White","offer_id":43904891813966,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Red","offer_id":43904891846734,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Gray","offer_id":43904891781198,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":43904890961998,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ White","offer_id":43904891912270,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Red","offer_id":43904891945038,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Gray","offer_id":43904891879502,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":43904890994766,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ White","offer_id":43904892010574,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Red","offer_id":43904892043342,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Gray","offer_id":43904891977806,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/2867\/2590\/files\/Americablack.png?v=1782746466"},{"product_id":"safd-engine-x-medic-the-west-side-tee","title":"SAFD Engine X Medic – The West Side Tee","description":"\u003cp data-start=\"49\" data-end=\"335\" class=\"PDq2pG_selectionAnchorContainer\"\u003eRepresent the pride, tradition, and grit of the San Antonio Fire Department with the \u003cstrong data-start=\"134\" data-end=\"173\"\u003eSAFD Engine X Medic – The West Side\u003c\/strong\u003e t-shirt. Designed for firefighters, medics, retirees, families, and supporters, this premium tee pays tribute to the men and women who answer the call every day.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"337\" data-end=\"725\"\u003eFeaturing a clean front left-chest emblem and a bold full-back design, this shirt showcases the iconic \u003cstrong data-start=\"440\" data-end=\"452\"\u003eEngine X\u003c\/strong\u003e script surrounded by classic fire service typography and finished with \u003cstrong data-start=\"524\" data-end=\"562\"\u003e\"The West Side – San Antonio, TX.\"\u003c\/strong\u003e Inspired by the heritage and brotherhood of the fire service, it's a design that looks just as good at the station, around town, or at your next department event.\u003c\/p\u003e\n\u003cp data-start=\"727\" data-end=\"878\"\u003eCrafted from an ultra-soft premium blend, this shirt offers exceptional comfort, a modern athletic fit, and durability that stands up to everyday wear.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistrict Perfect Tri-Blend Tee\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(premium quality)\u003c\/li\u003e\n\u003cli\u003eUltra-soft fabric: cotton\/poly\/rayon blend\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable, and comfortable fit\u003c\/li\u003e\n\u003cli\u003eHigh-quality full-front graphic print\u003c\/li\u003e\n\u003cli\u003eVintage distressed design for a classic worn-in look\u003c\/li\u003e\n\u003cli\u003eUnisex fit (true to size)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"South Texas Embroidery","offers":[{"title":"S \/ Navy \/ PRINT","offer_id":43920594370638,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Navy \/ EMBROIDERY","offer_id":44055285366862,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Navy \/ PRINT","offer_id":43920594436174,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Navy \/ EMBROIDERY","offer_id":44055285399630,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Navy \/ PRINT","offer_id":43920594501710,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Navy \/ EMBROIDERY","offer_id":44055285432398,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Navy \/ PRINT","offer_id":43920594567246,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Navy \/ EMBROIDERY","offer_id":44055285465166,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Navy \/ PRINT","offer_id":43920594632782,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Navy \/ EMBROIDERY","offer_id":44055285497934,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/2867\/2590\/files\/StationX_7c449da8-b52e-49f9-bd32-ede19e1fdea9.png?v=1783092873"},{"product_id":"san-antonio-fire-department-script-camo-trucker-hat","title":"San Antonio Fire Department Script Camo Trucker Hat","description":"\u003cp data-start=\"61\" data-end=\"446\" class=\"PDq2pG_selectionAnchorContainer\"\u003eShow your pride for the \u003cstrong data-start=\"85\" data-end=\"116\"\u003eSan Antonio Fire Department\u003c\/strong\u003e with this premium Richardson 112 trucker hat, featuring a classic woodland camouflage front, breathable white mesh back, and a bold embroidered patch with a clean script design. Whether you're on duty, off duty, or simply supporting the firefighters who serve the Alamo City, this cap delivers timeless style and all-day comfort.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"448\" data-end=\"764\"\u003eBuilt on the legendary Richardson 112 platform, this hat combines a structured fit with an adjustable snapback closure, making it a go-to choice for everyday wear. 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Together We Fight.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd underneath it all are three words that represent what carries us through the toughest battles:\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFAITH • FAMILY • COURAGE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe front features a coordinating \u003cstrong\u003e“United in the Fight”\u003c\/strong\u003e left-chest design with the American flag, pink awareness ribbon, and Texas silhouette.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAvailable in \u003cstrong\u003eBlack, Navy, Charcoal, and Fuchsia\u003c\/strong\u003e, this shirt is made for first responders, healthcare professionals, their families, and anyone who wants to stand proudly with those affected by breast cancer.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eWear It for Someone\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eWear it for the \u003cstrong\u003efighters\u003c\/strong\u003e.\u003cbr\u003eWear it for the \u003cstrong\u003esurvivors\u003c\/strong\u003e.\u003cbr\u003eWear it for the \u003cstrong\u003efamilies standing beside them\u003c\/strong\u003e.\u003cbr\u003eWear it in \u003cstrong\u003ememory of those we've lost\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBecause regardless of the uniform we wear or the role we serve—\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eTogether We Serve. Together We Fight.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eYour Purchase Makes a Difference\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e30% of every purchase from this fundraiser will be donated directly to S.L.E.W.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWhen you purchase a shirt, you're doing more than wearing a message—you’re helping support an organization dedicated to making a difference in the fight against breast cancer.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eAvailable Colors:\u003c\/strong\u003e Black • Navy • Charcoal • Fuchsia\u003c\/p\u003e","brand":"Heat Print Design","offers":[{"title":"S \/ Navy T-Shirt","offer_id":44307409207374,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Black T-Shirt","offer_id":44307409240142,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Fuchsia T-Shirt","offer_id":44307462750286,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Navy T-Shirt","offer_id":44307409272910,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Black T-Shirt","offer_id":44307409305678,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Fuchsia T-Shirt","offer_id":44307462815822,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Navy T-Shirt","offer_id":44307409338446,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Black T-Shirt","offer_id":44307409371214,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Fuchsia T-Shirt","offer_id":44307462881358,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Navy T-Shirt","offer_id":44307409403982,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black T-Shirt","offer_id":44307409436750,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Fuchsia T-Shirt","offer_id":44307462946894,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Navy T-Shirt","offer_id":44307409469518,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black T-Shirt","offer_id":44307409502286,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Fuchsia T-Shirt","offer_id":44307463012430,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Navy T-Shirt","offer_id":44307409535054,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black T-Shirt","offer_id":44307409567822,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Fuchsia T-Shirt","offer_id":44307463077966,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/2867\/2590\/files\/IMG-1606.png?v=1792652353"},{"product_id":"texas-tech-red-raiders-football-t-shirt","title":"Texas Tech Red Raiders Football T-Shirt","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eGuns Up! Show your Red Raider pride in true Texas style.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis Texas Tech Red Raiders T-Shirt brings together everything that makes West Texas football special. The bold design features a detailed football helmet, Texas silhouette, iconic Double T imagery, and a collegiate-inspired backdrop finished with a distressed red, black, and white look.\u003c\/p\u003e\n\u003cp\u003eThe addition of the Texas Tech campus architecture gives the artwork a hometown feel that makes this more than just another game-day shirt. 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